In the world of digital advertising, connecting with audiences in an authentic way is key to a campaign’s success. A great example of this is Ray-Ban, which leveraged Branded Mission on TikTok to increase brand recognition and drive user engagement.
This success story, published on the TikTok Ads platform, demonstrates how Ray-Ban achieved outstanding results by involving content creators in the promotion of its iconic eyewear collection. The Ray-Ban case proves that Branded Mission is a powerful tool for connecting with audiences authentically and effectively. By placing creators at the heart of its strategy, the brand not only amplified its message organically but also built a genuine connection with its community. Thanks to their creativity and unique style, creators played a key role in increasing Ray-Ban’s brand recognition and strengthening its presence on TikTok.
The Challenge: Connecting with New Generations
Ray-Ban aimed to boost its brand awareness on TikTok and generate engaging content that resonated with its audience. To achieve this, the brand turned to Branded Mission, a tool that allows advertisers to invite TikTok creators to develop original content based on a specific theme.
The Strategy: Branded Mission and the Power of User-Generated Content
Ray-Ban launched a Branded Mission to encourage creators to participate in a creative challenge, using their own perspective and style. This strategy enabled:
Greater authenticity: Creators produced content aligned with the brand’s essence without appearing like traditional ads.
Organic engagement: By encouraging community participation, videos became more relevant and shareable.
Message amplification: TikTok Ads selected the best-performing videos and boosted them through ads on the platform.
The Results: A High-Impact Campaign
Ray-Ban’s strategy on TikTok led to a significant increase in brand awareness:
17% increase in Ad Recall (advertisement recall).
4.8% increase in Brand Association, strengthening consumers' connection with the brand.
Greater reach with authentic content, powered by creators themselves
Conclusion
The Ray-Ban case demonstrates that Branded Mission is a powerful tool for connecting with audiences in an authentic and effective way. By placing creators at the center of the strategy, the brand not only amplified its message organically but also managed to build a genuine connection with its community. Thanks to their creativity and unique style, the creators were key to increasing Ray-Ban’s recognition and strengthening its presence on TikTok.
.jpeg)
